Genevieve Griffin-George

Genevieve Griffin-George is the Founder of PICMI, a cloud-based software that digitises and simplifies the employment process and makes the task of finding and hiring seasonal staff easy. The idea for the business came about after her father was in an accident and she had to step-up and run her family kiwifruit orchard in New Zealand.

She gained firsthand experience of the difficulties growers and farmers all over the world face when trying to find, process and onboard seasonal staff – there had to be a better way and decided to do something about it.

Find her on Linkedin